Category Archives: Automotive

Google Holding Back Automotive Tech

Google’s forming a new for-profit charity. That’s good.

One of their first projects is a 100MPG plug-in hybrid vehicle. That’s bad.

The word “hybrid” is rapidly becoming associated with half-measures that really don’t solve the fundamental problems which thet address. Hybrid hard drives… where’s my fully solid-state MRAM drive? And hybrid vehicles… I demand cars powered by hydrogen fuel-cells! We need to stop scaling back and doing the easy things, simply because we can bring them to market quickly.

Companies need to focus, take the hit to revenue and resources, and take the time to do the hard thing, because it is the right thing to do. GM has been doing it for nearly a decade now, and their efforts are closer than ever to paying off.

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